Izzie Jupp,
Creative Writer
specialising in travel, lifestyle and fragrance.
Welcome to my writing portfolio
I am a creative writer based in London with a passion for storytelling. I specialise in the areas of travel, dining, lifestyle and fragrance.
My clients are based all over the world and I enjoy helping them craft unique, compelling content that leaves a lasting impression.
A Hedonist's guide to...
& Hg2 Content Lab
From unearthing hidden galleries tucked away behind Soho's vibrant facades to exploring Udaipur's most romantic hotels, as the Global Account Director at Hg2 Content Lab my writing captures the essence of our clients' destinations through vivid descriptions and captivating storytelling.
Storytelling
Whether it's the latest restaurant opening in Capri or an interview with Mallorca's charming truffle hunter, my lifestyle features offer a fresh perspective on topics that intrigue and engage readers.
LUXE City Guides
Editor
While living in Hong Kong, I joined the editorial team at LUXE City Guides as Hong Kong editor and looked after 10 key cities around the world.
Writing samples
I enjoy researching and writing content for the world's leading luxury hotels and travel brands, ranging from articles to blog posts and engaging social content to children's playbooks,
event posters and product descriptions.
My areas of expertise
Content strategy,
brand tone of voice, copywriting & editing.
